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Towards
an Aesthetic of Cute
I use the word 'cute' a lot and I assume people know what I mean and
share my affection for the word. I love cute shoes, cute t-shirts
and cute animals. 'Cute' is, however, not a concept which has been
blessed with a great deal of analytical energy. 
My dictionary defines cute as 'pleasingly pretty or dainty.' If that
isn't a wholly unsatisfactory definition I don't know what is. For
me, cute can refer to a person's appearance, an article of clothing,
a thought, a song, an intellect or a philosophical treatise. To be
cute is to be pleasing on a much deeper level than what is 'pretty.'
Cute is a way of being which includes an awareness of aesthetics.
It is not mindlessly trendy but neither is it deliberately obscure.
Cute can be deeply intelligent and thoughtful, but steers away from
introversion or morbidness.
Cute is approachable, accessible and down-to-earth. While 'beauty'
may take your breath away or make you wistful, cute makes you happy
and makes you smile in delight. But what does this cuteness actually
entail? Cute is small and round rather than large, tall or angular.
Cute is humorous rather than impressive. Cute is self-reflective and
ironic rather than pompous, needlessly clever or opinionated. Cute
is tastefully colourful and not sleek or elegant. Cute is practical
and functional while still being whimsical. Cute is affectionate but
not needy.
We can all appreciate cute and we can all attain it. Cute is a much
more desirable model than the wealth and beauty thrust upon us by
the mainstream media. --Lara
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